Freshorize® is the brainchild of Aziz Patel.
The inspiration to create Freshorize came when Aziz had the misfortune of being seated next to a malodorous aircraft lavatory during a long haul flight to London in 2000. The experience inspired Aziz to think of ways he could overcome the problem, knowing that many other airline passengers must have shared similar experiences.
Aziz quickly realized that the air freshening mechanism used in aircrafts were less than adequate to keep up with the number of passengers making use of the restroom. After some careful consideration Aziz thought of a simple but brilliant solution; a mechanism which would release a burst of air freshener automatically every time someone used the bathroom.
Aziz spent the next two years developing his idea into a unique patented bottle with a three pronged action system consisting of a handwash dispenser, an aerosol air freshener that is automatically triggered when the handwash is dispensed, and a fragrance gel sachet that continuously freshens the air and neutralizes odours; Freshorize 3-in-1 liquid handwash was born, the world's first liquid handwash that combined a liquid handwash, air freshener and fragrance pad.