The History of Freshorize and Its Inventor
The idea of Freshorize^® came to Aziz Patel during a long haul flight to London in 2000, when he had the misfortune of being seated next to the aircraft lavatory. He quickly realized that the air freshening mechanism in place was less than adequate to keep up with the number of passengers making use of the restrooms. After some careful consideration, Aziz had come up with a brilliantly simple solution: "I was trying to think of a mechanism which would release air freshener automatically every time we use the bathroom - and then it hit me."

Aziz developed his idea into a unique patented bottle with a three pronged action system consisting of a handwash dispenser, an aromatized air freshener that is automatically triggered when the handwash is dispensed, and a fragrance gel pad that continuously freshens the air and neutralizes odors.

Boss of a luggage and toiletry firm, Aziz decided to quit his job to pursue his invention. He spent the following 2 years obtaining patents, developing prototypes of the product and trying to convince leading manufacturers of its merits. Most industry executives did not give him or his invention serious thought, a few outright gave it a thumbs down saying it was not a viable solution and some others refused to even meet with him. Frustrated with the lack of enthusiasm for an innovative product, Aziz then turned to the Business Link for London, a small business advice and support service which helped him land his contract with Tesco, the leading supermarket chain in the UK.

Freshorize Today
Freshorize 3 in 1 has come a long way since its inspiration during that uncomfortable airline flight in 2000. It was previously sold on store shelves in Tesco supermarkets throughout the UK, and attained a solid market share with minimal advertising. Freshorize thrives on its reputation as an excellent product and continues to grow its customer base primarily by word of mouth.

The company has since studied parallel markets to naturally evolve the product to meet other needs, and has thus developed a version of Freshorize for aircraft lavatories. After rigorous prototyping and development iterations, a specially designed version of Freshorize that custom fits on to aircraft lavatory sinks is now in production. First Choice and MyTravel airlines have successfully executed trial flights with Freshorize on board, and the results were outstandingly positive. The company is now poised to deliver the aircraft edition of Freshorize to multiple airlines, and envisions a great potential for growth through this market and its existing retail market.

Furthermore, Freshorize continues to help support the British economy as it works with 8 local companies to meet the production demand to supply various airlines across the world.

Looking Ahead
Product development and diversification continues at Freshorize. The company has come up with various designs of the product for several horizontal markets: transportation (aircrafts, trains, etc.), commercial (office bathrooms, portable bathrooms), and retail (end users). Moreover, different scents and styles of the original product are also in the plans for near future release.

Freshorize currently holds worldwide patents, and is looking to expand into the global market with further product developments. Introducing the product progressively into several different countries works in favor of Freshorize's goal for market penetration and increased sales.

Product diversification and global market penetration will clearly make Freshorize the odor fighting choice of the future.

The Freshorize Team

	Abdul Ebrahim Patel Director
	Helen Angell New Product Development
	Bilkis Master Accounts & Administration
	Rowena Wong New Office Asia
	Abubakr Mohammed Operations